This is a college level text book. It is geared toward two audiences: 1) college and university students taking courses in behavior modification, applied behavior analysis, behavior therapy, the psychology of learning, and related areas; and 2) students and practitioners of various helping professions who are concerned directly with enhancing various forms of behavioral development. This is stated in the Preface of the text book.
Behavior Modification... is not written for animal behavioral training. However, the principles and theories do correspond to animal psychology. It covers the characteristics of behavior modification, the basic behavioral principles and procedures, and how to apply the methods discussed. If you are looking for a technical, college level text, this is an excellent book. However, I do not recommend this book if you are looking for material that is written specifically for pet owners.